How to Use This Page

Before any work can begin on a design, the overall brand should be well-defined. To better understand your brand’s personality, we need to have a clear idea of how your brand looks and feels. That’s why we use this, the “Visual Moodboard”.

In the following sections, I have segmented various outdoor apparel brands and included several images of their t-shirt designs. To be clear, I stuck to pulling t-shirt designs as they more easily capture the “essence” of a brand — e.g., is the brand clean or rugged, minimalistic or complex, and much more.

While looking through each section, you should:

• Take note of the overall personality that each brand is projecting through all of their designs.

• Take note of what you like — and what you don’t — and share those insights with me.

• If something really speaks to you from the images below, feel free to screenshot/download and share with me.

• Oftentimes, the best brands reflect their creators, so keep your personality in mind as you browse.

Once you’ve fully reviewed this page, please complete the following questionnaire.