For its Bicentennial Celebration, the City of Jackson, Tennessee, called for proposals for a new flag design. Kris Stewart’s concept was selected to move forward. His final design was officially adopted in 2022, and was later recognized nationally, earning an “A” grade from the North American Vexillological Association (NAVA) as one of the top-rated city flags in the country.
Services: Graphic Design, Flag Design
The Design Brief
Designers received a design brief outlining the requirements for the flag. The City of Jackson requested a design that was both minimalistic and easily recognizable. The flag had to incorporate the city's green and navy colors, along with one additional color chosen by the artist. Lettering and the official city seal were not allowed. Above all, the flag needed to be distinctive and original.
Brainstorming Phase
Below are several iterations of the flag design I developed. While the core concept was already in place, I explored various creative approaches to express that idea effectively in the final design.
The Final Design
The Symbolism
This flag is about connection.
1. Music Heritage
The six white lines on the left evoke guitar strings leading into a circular “Star Shield,” symbolizing Jackson’s rich musical legacy — from rockabilly to blues and gospel.
2. Jackson’s “Connect Here” Tagline
The large green arrow on the left nods to the city’s logo and tagline, “Connect Here.” It points right, symbolizing progress and forward momentum.
3. Tennessee Roots
The Star Shield echoes the “Tristar” emblem on the Tennessee state flag. The single star represents West Tennessee — where Jackson, the “Hub City,” is located.
4. Human Connection
Two green paths intersect at the Star Shield, representing people meeting in Jackson. As they continue right, the paths become parallel — symbolizing shared journeys and lasting bonds.
5. Transportation Hub
The three white lines on the right stand for Jackson’s key modes of transport: road, rail, and water (historically) or air (today) — the foundation of its “Hub City” nickname.
6. Founding Year
The Star Shield’s width is 21% of the flag — a subtle nod to Jackson’s founding in 1821.
Design Adaptations
Press & Media
Local news covered the new City of Jackson flag design. View them here:
Screenshot from WBBJ’s news report. Source.
Article printed in the Jackson Sun featuring an interview with flag designer Kris Stewart.
Kris Stewart (center) with family before the Closing Ceremony of Jackson’s Bicentennial event.
Kris Stewart (right) with Mayor Conger (left) at the official raising of the flag at Jackson’s City Hall.
Kris Stewart (left) with Mayor Conger (right) at the official raising of the flag at Jackson’s City Hall.
Photo from the official unveiling of the flag at the Closing Ceremony of Jackson’s Bicentennial event.
Article printed in the Jackson Sun featuring an interview with flag designer Kris Stewart.